My expertise includes:

Insights Synthesis & Visualization | Design Research & Creative Strategy | Co-Creation of Workshops & Facilitation | Qualitative Research & In-depth Interviews | Competitive & Trend Analysis Partnerships & Co-creation of Frameworks 


This is me

Harnessing human insights to envision new experiences. Practicing design thinking to drive innovation and influence strategy. I take a bird's eye view to connect the dots and partner with cross-functional team members to constantly refine processes for better collaboration and smoother hand-offs.

I am passionate about delievering innovative

design strategy and creative business solutions

My determination in understanding user needs complying with strategic research ​is leveraged by my high level of EQ and self-awareness. This automatically has helped me boosts my communication skills and increased social awareness.


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Rhea Alexander

Founder at Elab, Parsons

Surabhi was one of my well-performing students in the MS Strategic Design and Management program at Parsons and also helped on a research project at the Elab. 


She is a terrific team member, executes on time, and had a good handle on the design process. I highly recommend her and wish her luck.


Gita Ram

Strategy Director at The Crafts Council India

Surabhi applied to the CCI responding to a call for volunteers to work with the artisanal sector in India during the pandemic 2020.


She worked with us on two fronts; communication strategy and connecting directly with artisans in need. Surabhi is a pleasant, well-mannered and sincere teammate and indeed it was a pleasure to interacting with her. 


Jyoti Kathju

TEDx Speaker & Guest Faculty at NIFT

Surabhi facilitated a course on Design Thinking at the National Institute of Fashion Technology. The learners she interacted with, were very impressed with her passionate approach and her clear and lucid ways of explaining. Also, she was able to strike a perfect balance between being a friendly, yet a sincere educator. 


Her innovative methods not only increased their knowledge but also helped them develop a love for Design Thinking.