I am seeking 

Collaborative opportunities for complex strategy projects which can utilise my expertise and also add a facet to my skill portfolio. I am strongly driven by design practices based on sustainable impact. Passionate to employ my problem solving with a systematic approach for execution.


Contextual Research  Innovation Framework  Observation Survey Design   Rapid Prototyping  Journey Mapping  Strategy Development   Stakeholder Mapping  Synthesis    Workshop Facilitation  

Work Experience

Oct 2019 - Jan 2020 

Entrepreneurship Lab // Parsons School of Design

Design Researcher 


Assessed the current and future state of International online Entrepreneurial support. Used design research methods with a combination of desk, quantitative and qualitative ethnographic methods, discovered what is most successful from both a student and market perspective. Ideated, assessed and executed deliverables such as competitor analysis, discussion guide and focus group interviews. Developed an insight report on the state of the global online education space supporting (creative) entrepreneurs with a team of five

Jan 2017 - Dec 2019

Revived by Surabhi // Personal Project


Through design thinking iterative process, uncovered insights which lead to the formulation of Papier-mâché products and revived the lost craft in rural areas of Kashmir. Led a team of 5 to stimulate the growth of a dwindling craft. Conducted qualitative research to uncover business trends in Indian home fashion industry by leveraging a gap analysis skillset to map consumer trends, which in turn escalated my sales by 15%

July 2017 - Aug 2018

Tarun Vadehra Ltd. // New Delhi

Design Strategist 

Developed a growth map and assumption testing plan with Home Innovation Team, through lean-start up workshops that were based on extensive research, open mindset, competitive landscape analysis and analogous business model transitions in parallel industries. Liaised with internal and external researchers to strategically drive action by creating a value ecosystem build a strong research framework based on qualitative data for the design team to leverage

Aug 2016 - Nov 2019

Dorling & Kindersley // New Delhi

Product Strategist Intern

Worked closely with DK's marketing and strategy team to increase brand awareness that DK was entering the children's book market. Trough on-site contextual research at great schools, we promoted DK's new product by holding workshops with kids. Assisted the project management team in creating a data-centric quiz given to customer which was later analysed to better promote books. Collaborated with cross-functional stakeholders an archive project to better analyse data collected from the workshops and quiz


2018 - 2020

Parsons School of Design

MS Strategic Design and Management

2012 - 2016

Central Saint Martins

BA (Hons) Product Design


Behavioural Economics, Cross-Sector Partnerships, Storytelling, User-Centred Experience, Social Impact, Qualitative Research, Strategic Thinking, Educator                      


  • 2018, With a focus on bright and cheerful future of girl child in India, #RevivedbySurabhi is extremely happy to be associated Smile Foundation to support education funding for little Priya 

  • 2017, Product coverage in Harper’s Bazaar Bride magazine 

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  • 2016, Shortlisted by Mayor of London in the competition of International Student Innovation Awards, as one of the most innovative and creative individuals emerging from London’s world-class Universities 

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