RESUME
I am seeking
Collaborative opportunities for complex strategy projects which can utilise my expertise and also add a facet to my skill portfolio. I am strongly driven by design practices based on sustainable impact. Passionate to employ my problem solving with a systematic approach for execution.
Skills
Contextual Research Innovation Framework Observation Survey Design Rapid Prototyping Journey Mapping Strategy Development Stakeholder Mapping Synthesis Workshop Facilitation
Work Experience
Oct 2019 - Jan 2020
Entrepreneurship Lab // Parsons School of Design
Design Researcher
Assessed the current and future state of International online Entrepreneurial support. Used design research methods with a combination of desk, quantitative and qualitative ethnographic methods, discovered what is most successful from both a student and market perspective. Ideated, assessed and executed deliverables such as competitor analysis, discussion guide and focus group interviews. Developed an insight report on the state of the global online education space supporting (creative) entrepreneurs with a team of five
Jan 2017 - Dec 2019
Revived by Surabhi // Personal Project
Founder
Through design thinking iterative process, uncovered insights which lead to the formulation of Papier-mâché products and revived the lost craft in rural areas of Kashmir. Led a team of 5 to stimulate the growth of a dwindling craft. Conducted qualitative research to uncover business trends in Indian home fashion industry by leveraging a gap analysis skillset to map consumer trends, which in turn escalated my sales by 15%
July 2017 - Aug 2018
Tarun Vadehra Ltd. // New Delhi
Design Strategist
Developed a growth map and assumption testing plan with Home Innovation Team, through lean-start up workshops that were based on extensive research, open mindset, competitive landscape analysis and analogous business model transitions in parallel industries. Liaised with internal and external researchers to strategically drive action by creating a value ecosystem build a strong research framework based on qualitative data for the design team to leverage
Aug 2016 - Nov 2019
Dorling & Kindersley // New Delhi
Product Strategist Intern
Worked closely with DK's marketing and strategy team to increase brand awareness that DK was entering the children's book market. Trough on-site contextual research at great schools, we promoted DK's new product by holding workshops with kids. Assisted the project management team in creating a data-centric quiz given to customer which was later analysed to better promote books. Collaborated with cross-functional stakeholders an archive project to better analyse data collected from the workshops and quiz
Education
2018 - 2020
Parsons School of Design
MS Strategic Design and Management
2012 - 2016
Central Saint Martins
BA (Hons) Product Design
Interests
Behavioural Economics, Cross-Sector Partnerships, Storytelling, User-Centred Experience, Social Impact, Qualitative Research, Strategic Thinking, Educator
Recognition
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2018, With a focus on bright and cheerful future of girl child in India, #RevivedbySurabhi is extremely happy to be associated Smile Foundation to support education funding for little Priya

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2017, Product coverage in Harper’s Bazaar Bride magazine

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2016, Shortlisted by Mayor of London in the competition of International Student Innovation Awards, as one of the most innovative and creative individuals emerging from London’s world-class Universities
