What did I do?
Launched in January 2017, Revived by Surabhi is my creation simply for my love to experiment with new ways, express ideas through innovation and help non-urban areas in the best capacity possible. In order to showcase what the craft could achieve on a wider scale, I began with a home decor label, taking inspiration from the local skills and traditions of Kashmir involved in the process of Papier Mache with a thrust revitalize hand-making skills
Since the time I started with my Master degree; my initiative was on a hold. Thus, I picked it up during my final year of graduation and undertook this exploratory research project to explore a socially dead material Papier Mache and focus, compared with an unfamiliar market - New York City
Understanding an existing system
The value chain is fragmented | Constant political unrest has left artisans with very less opportunities | Consumers are becoming urbanized | No innovation or investment for Papier Mache products
Hence, focusing on creating global awareness and market opportunities for Kashmiri Papier Mache artisans is significantly important